ParanoidBR director Dulcidio Caldeira shot this stop-motion ad for MTV Brazil, using bursting balloons to create a flip-book effect. To make the film, balloons were fastened onto a 200 meter long rail, and lined up via laser guide. "To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute," Caldeira says. "It took nearly 24 straight hours to shoot the multiple takes needed."
Amazing...
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